Three Strategies For Scaling Your Brand’s Personalization Efforts Across Channels

Lead Gen Guys


Shana Pilewski, Director of Marketing at Dynamic Yield, details three strategies for personalization at scale across multiple customer touchpoints.

At a time when two in three consumers expect brands to recognize them as an individual, personalization and optimization have become increasingly strategic for brands. But tailoring the customer experience involves more than just adapting a brand’s website; for personalization to truly be effective, it must be omnichannel.

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