Three Strategies For Scaling Your Brand’s Personalization Efforts Across Channels

Lead Gen Guys

administrator

Shana Pilewski, Director of Marketing at Dynamic Yield, details three strategies for personalization at scale across multiple customer touchpoints.


At a time when two in three consumers expect brands to recognize them as an individual, personalization and optimization have become increasingly strategic for brands. But tailoring the customer experience involves more than just adapting a brand’s website; for personalization to truly be effective, it must be omnichannel.

Share this article

Complete The Form Below

We’ll Be In Touch Shortly!

By clicking above, you authorize Lead Gen Guys to call you and send text messages at the number you entered above, with offers about our products or services, even if your phone number is on any national or state “Do Not Call” list. Your consent here is not based on a condition of purchase.